Designed and managed a two week Facebook fan acquisition campaign that acquired more than 8,000 fans for URBAN-X.

  • Built new strategic interest, demographic, and geographic targeting lists
  • A/B tested all creative including copy and video
  • Oversaw and managed performance of 10 video ad segmentations
  • Co-produced five videos. 

Designed and managed an integrated marketing campaign that resulted in a 14% increase in patient volume for the Heart & Vascular Center, and six new TAVR cases at Maimonides Medical Center.

  • Local newspaper advertising
  • Social media campaign
  • Video promotion
  • 100 Human Heart event
  • Community screening event
  • Internal / intranet advertising
  • Free screening event for livery cab drivers 
  • Web / SEO

Designed and executed a city-wide integrated marketing campaign for Early Childhood Education that acquired over 350 clients and generated $7M.

  • Print advertising
  • SEO / SEM
  • Social Media campaign
  • Direct Mail
  • Robo Calls
  • Community outreach
  • Three borough community carnival event series
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Oversaw production, creative, copy, and placement of full page New York Times print ad, and New York Times Magazine flex frame video advertisements.

  • In-house creative brief's
  • Branding 
  • Copy
  • Vendor management
  • Placement
  • Reporting

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Designed an experiential marketing campaign and led the development of a strategic partnership between the Brooklyn Nets, Transportation Alternatives and Maimonides Medical Center (MMC).

  • Integrated MMC branding with Brooklyn Nets mobile basketball court and shooting challenge.
  • Produced a projected 60 foot MMC branded video on the side of the Manhattan bridge  
  • Recruited over 250 MMC staff for the bike to work competition 
  • Oversaw design and managed a dedicated online Bike for Life landing page
  • Designed and managed interactive MMC booth that included branded certificates of calories burned for participants in the Bike to Work challenge 
  • Produced banners, flyers, bike chains, and water cups for bike station on the Brooklyn Bridge

Produced a video advertisement for the Lung Cancer Screening Program that ran for 26 weeks in Brooklyn United Artist Theaters.

 

Copy and V/O by Marc Herstein